Opportunities to reinvent: small business experiences during the pandemic

Abstract

Based on reports from micro entrepreneurs working in the health, wellness and commerce sectors, this article sought to identify the changes that have occurred in small businesses due to the urgent need to digitize the processes that involve their activities. These are experiences that demonstrate that the pandemic can offer opportunities for reinvention and that, even though it is considered an unusual and unprecedented fact, it can help to understand the future scenario: after the pandemic, digital transformation will be the new reality for the business.