THE DIGITAL TRANSFORMATION OF ASTA NETWORK ARTISANS IN TIMES OF COVID-19 PERIOD: INCLUSION AND COLLABORATION

Abstract

This article aims to present a case study of accelerating digital transformation by the Covid-19 pandemic. For this, 27 artisans that are part of Business School of artisans of the Asta network were researched. They provided data on their personal transition and adaptation processes of their respective participation in the School (with its 4 pillars: education, design, market and entrepreneurial leadership), which started in the face-to-face format and migrated to a 100% online model in one short time. For now, the final considerations,  elucidate that the digital transformation process accompanied by a guided mentoring model has been very effective and significant for the studied public, so that their productive businesses continue to exist, resisting and transforming themselves, in the face of challenges of the current scenario.